Research Blog

 Research blog: Music Video  Conventions 


Song: Somebody I used to know

Genre: Alternative/Indie, Rock


My group is making a Music Video using the song, Somebody That I Used to Know. This song is by Gotye. Gotye is an artist that released this song in July 2011. In the original music video, the audience sees a man trying to blend into a wall and a woman who obviously is not worried about blending into the background. She steps outside of the area that she was blending into and confronts the man. The man does not look back at the woman. Throughout the video, the man stays in the same position. However, at the end of the video he turns to look at her when all the paint that blended her into the background shed. In the beginning of the original music video, the singer sings calmly, to emphasize a sort of peace. However, as the video progresses, you see things go into a kind of disarray and the two singers are at a screaming match. It is important to recognize the details of the original music video because it gives us insight on what the codes and conventions of the song are.


Conventions

  • Despite the codes of the song that could be used for my group’s music video, there are quite a lot of arrangements that are habitable and accepted.

  • It is obvious that the artists are singing about the ending of a relationship. So, my group’s music video will be about some kind of loss, whether it be from a friendship or relationship, this is something that needs to be expressed in order for the music video to make sense.

  • Another thing that has to be addressed is the disunity that happens and that is expressed as the singers both raise their voices. My group’s music video has to represent the disagreement happening between the 2 characters in order for the story and the song to compliment each other.


Codes

  • There are many signs that the lyrics in the song have the potential to be portrayed in a different light for my group's Music Video.

  • The loss of a relationship that was mentioned as conventions could be portrayed as a friendship instead of a romantic relationship.

  • My group can portray someone leaving a town out of their own desire. We could even portray someone who is rejecting the help of someone else.


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