Research Blog

 The start of our research 

 

Today me and my group have decided to start our research about our commercial topic. We have been discussing for a few days and finally produced a topic. That topic being Crayola crayons. We will use this commercial to “promote” them, but we need our research to do it properly. With this research we looked at different Crayola commercials and saw what happens in them portray it accurately as well as doing other things. Since we all have a deep connection with Crayola since it played a big part of our lives, we wanted to make our research as accurate as possible. This is also our reasoning for choosing Crayola as our topic in the first place. We also decided to have our original concept for the commercial while also keeping the originality. 

 

What was in the commercial? 

  • Children using the markers/ having fun with the markers. 

  • Bright colors and bright lighting. 

  • Lots of laughter and smiles 

  • The narrator voice over. 

  • Soothing feeling  

  • Friendly/ bright and happy music 

 

To be able to recreate the same feeling and nostalgia that we got from watching those commercials in our pastthat is when we will know we are doing something right. As we would like to send the same image as the original commercials It teaches us the importance of having and making a colorful world out of nothing but small pencil-shaped pieces of color. We would love to be able to express power and creativity as it did for themselves. Naturally when you watch a Crayola commercial, the actors are mostly kids as the company often aims for that age range. We will not be using actors from that age range, but we would try to make it more appealing to the age range that we are in nowWe will not have many props to go around except for the basics like camera, the Crayola of course but we will see as time continues to go on. We will try to match the same setup that the commercial provided. Of course, there's a chance where this might go downhill and with this idea in mind, we have a backup plan with things we can rely on When observing old Crayola commercials feels and styles, they often contain a wonderland like feel with bright colors and it would be a pain for some and comforting for others. It's nice to look at but even harder to recreate with less professional equipment. We would like to recreate some acting that happened in those commercials and use the dialogue from it and put it in our newly revision part. Our group will try our best to make this happen and earn the grade we will get for this; we would like to dedicate a lot of time to this to get it done. With this, we will be signing off with research for today and try get more for by tomorrow.  




 

 

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