Planning Blog

 First Scene-

During this scene we will be filming a kid running into a classroom. The shot will be a closeup-medium shot and a tracking shot. The first location will be a classroom. We wanted to include a classroom since Crayola products are mostly used in schools. The dress code is going to be school wear just so the audience knows that these are students.

Second Scene-

The next scene we wanted to include for our commercial is the kid going to a desk and grabbing the Crayola products. There will be a pan shot for the products right before the kid grabs it. This shot is going to be a closeup shot.

Third Scene- The third scene we wanted to include in our commercial was the kid running to other kids. The location for the scene is on the bridge to Fort Lauderdale’s main office building. This will be a medium shot. 

Fourth Scene- 

The fourth scene will be a kid drawing. Then it will tilt to show more kids drawing. This scene emphasizes how likable Crayola is. It also emphasizes how Crayola brings people together.

Fifth Scene-

The fifth scene for our commercial will be the kids leaving the bridge. This would be a medium shot.

Sixth Scene-

The sixth scene will be an outward zoom to look at everything created with the Crayola products. In the background you will hear Crayola’s motto, “Crayola: create, create, create”. Then, the video will fade out.

*Each scene will have its own side effects in the background.